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It’s great when big companies team up with artists for their ad campaigns.
For the launch of their new sneakers NMD, the briefing was around the vibrant energy and sounds of the city, with different events planned and custom window displays for their flagship stores.
We are thrilled that Liganova thought of Daniel Palacios’ Waves for the ocassion, and requested a couple of custom installations for the Adidas flag ship store in Berlin.
We made a full replica of the original Waves in a record time.
Certainly having a big format CNC was pretty neat, it made the job fast and accurate. As usual with ad campaigns, it was a rush, but it was well worth it.